How does the Twitter Timeline Algorithm Work?

Understanding the social media algorithms is vital to social media entrepreneurs, particularly since it might probably closely impression a model’s attain on social media. We’ve talked in regards to the Fb Information Feed algorithm and the Instagram Feed algorithm. This time, we’d like to dive into the Twitter timeline algorithm.

Up till 2015, the Twitter timeline shows tweets within the reverse-chronological order. In an try to enhance the Twitter expertise, the crew at Twitter has step by step launched modifications to how they present tweets on the timeline.

On this put up, you’ll find out how the Twitter timeline algorithm works and 6 methods to extend your attain on Twitter in 2018.

How does the Twitter timeline algorithm work?

Earlier than we dive into the specifics, it is perhaps useful to know that the Twitter timeline algorithm is continually altering.

Twitter runs dozens of assessments with its timeline each month. In reality, Deepak Rao, the product supervisor of the Twitter timeline, stated, “Our algorithm modifications on an nearly each day to weekly foundation”. Because the Twitter timeline algorithm has helped to extend Twitter’s key metrics, it’s possible that Twitter will proceed to check new concepts with its timeline1.

However right here’s a chunk of excellent information: Twitter would most likely not use a fully-algorithmic timeline, in contrast to the Fb Information Feed or Instagram feed. Jack Dorsey, CEO of Twitter, had stated that Twitter will stay reside and real-time2.

Okay, let’s get into the algorithm.

The Twitter timeline algorithm

The Twitter timeline consists of three foremost sections:

  1. Ranked tweets
  2. “In case you missed it”
  3. Remaining tweets in reverse-chronological order

Each time you open the Twitter app or go to, the algorithm will research all of the tweets from accounts you observe and provides every of them a relevance rating based mostly on a number of components. In accordance with Twitter and Rao, listed below are a few of the componentsthree:

  • The tweet itself: its recency, presence of media playing cards (picture or video), and total engagement (together with retweets, clicks, favorites, and time spent studying it)
  • The tweet’s writer: your previous interactions with this writer, the energy of your connection to them, and the origin of your relationship
  • You: tweets you discovered partaking up to now, how usually and the way closely you utilize Twitter

Then, Twitter will put the tweets that it thinks could be partaking to you within the first two sections — ranked tweets and “In case you missed it”.

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